KIMBERLEY BATES
Creative Direction, Brand Strategy & Marketing
DNAnexus® is the world’s most secure, trusted cloud platform and global network for scientific collaboration and accelerated discovery. Partnering with big pharma and the world's largest biobanks, they tackle the world’s most exciting opportunities in human health and beyond.
After nearly 10 years of breaking through some of precision medicine's most daunting technological obstacles, DNAnexus was overdue for a powerful redefinition of its own.
Brand and Product Strategy • Audience Identification and Targeted Messaging • Company Rebrand and Design • Website architecture, content strategy, and Design • PaaS Product Naming and Branding • Platform and Marketing Email Strategy and Design • Brand Awareness & Product Launch Campaign • Big Pharma and Clinical Diagnostics Campaign Videos • Video Concept and Production • Sales Collateral Design Systems • Employee SWAG store • Social Media • Convention and Conference Brand Activation • Company template design