KIMBERLEY BATES
Role: Design Director, Designer
Novartis Brand Lab is an interactive digital tool used to provide templates, materials, visual assets and guidance in brand asset usage to corporate employees and affiliates all over the world.
The Problem…
Brand Lab was lacking sufficient instruction on how to use assets, and it neglected to provide any guidance in most valuable digital categories (ie. video creation, use of infographics and photography). Additionally, there was no established consistent style for key brand visuals (ie. representing physicians, people, etc., infographics, and icons). Finally, most of the asset libraries were severely incomplete. They did not provide users with frequently needed content, which resulted in a myriad of inconsistent visual representations of the company worldwide.
What we did….
Brand Lab Audit.
Functionality (UI/ UX assessment).
Brand Video Creation (storyboarding, production).
Infographic and Data Visualization Design.
Photography Library Organization (build out).
Icon Design, Library Organization (build out).
Layout Design templates showing new assets in action and establishing usage rules.
Style and usage guides for all of the above.